The Blog

It’s Indie April (yay!) so I thought I’d share a few ways you can support self-published authors this month & beyond 🚀 But first… what is an indie author? indie author (n): a writer who independently manages the entire process of bringing a book to publication | Synonyms: entrepreneur, badass, dreamer, storyteller, magic, hustle, heart […]

What’s the first thing people see before they find your book? Your newsletter, website, social media. You—your brand.  The rule of 7 is a marketing principle based on the idea that someone needs to see your brand at least seven times before making a purchase decision. Seven times. That’s why first impressions are so important: […]

It’s been a little over a year since I decided to bet on myself, go all-in on my dreams, and publish the book of my heart. With these kinds of milestones, there’s always a lot of reflecting, lifestyle changes, and forming new (more productive) habits. So, I thought I’d share a few lessons I’ve learned […]

An ISBN is the 13-digit number listed on a book’s copyright page and above the barcode on the back cover. All printed books have them, as do most digital versions—it’s a way to uniquely identify the work, provides a way to track sales, and it is a legal requirement. The number itself may seem random, […]

There are two ways to self-publish a book: under your name (legal or pen) or under a trade name/brand name (an imprint). Either works, but as someone who is in the self-pub trenches right now and just launched a small press, I wanted to share the benefits of establishing an imprint and how to set […]